American Parkinson Disease Association

  • Donor Webpage

  • Event Banner

  • Event Kit

  • Direct Mail

  • Event T-Shirt

American Parkinson Disease Association

Case Study: Creation Of An Event Brand

The American Parkinson Disease Association (APDA) is the national non-profit organization dedicated to serving the more than one million Americans with Parkinson’s disease and their families through education and support.

APDA was looking to create a strong, unified and recognizable brand for its fundraising events to help boost activity and donations. In providing the framework for the program, goals included: increasing awareness and knowledge of Parkinson’s disease, educating the public on APDA’s missions, driving new website visits, building a database of prospective donors and patients to communicate to over the course of their disease progression, and generating funds.

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