P3rceive’s innovated software needed to be packaged for the consumer market. Using a style of infographics, the message of “simple use” came through the brand. Stevens & Tate started with a logo, tagline, powerpoint decks, one page leave behind, competitive advantage exercise and eventually landed on a website that explains the software and buying selections. Through infographics, the brand was launched which help carve the story and helped the target audience of the C-Suite to quickly identify the problem and to solve it.
