A Unique Travel Destination Gets A Fresh New Style
Tides Folly Beach
The only full-service oceanfront hotel in the Charleston, North Carolina area, Tides had undergone a significant renovation and needed to redefine its online image to match the new vibe. Through messaging and imagery, we brought the brand to life in ambiance and attitude. Benefit-driven content that speaks to various audiences complements the enticing visual appeal to generate interest and drive traffic. Fun interactive tools such as a 24/7 surf cam and social media feeds add engagement, while up-to-date ratings and testimonials build reputation and encourage bookings. The result has been significant increases in revenue through hotel stays, meetings, weddings, and local business alike.