Revamping the Online Experience to Engage Audiences and Drive Revenue
McAninch Arts Center at College of DuPage
When designing the MAC’s first stand-alone website independent of the College, functionality and appeal were top concerns. The ability to easily update event details (without needing programming experience) and display robust information in a simple, organized way were priority. The new site showcases a bright, exciting vibe while allowing quick searching and purchasing—which combined with content optimization, has resulted in heightened web traffic and significant increases in online sales for events, packages and subscriptions.