Presenting New Versus Resale In A Whole New Light
K. Hovnanian® Homes®
The Chicagoland division of K. Hovnanian® Homes® was looking for a new way to educate and spark interest with today’s homebuyers. The goal was to clearly showcase the benefits of choosing a new home over a used home to potential buyers. Bright, energetic and eye-catching, the new campaign used straightforward, benefit-driven messaging to quickly hit on key reasons to buy new—and the advantages of choosing a K. Hovnanian® home. More buying power; lower energy bills; stylish, smart designs; and more—a series of print ads, emails, and online interactive elements each told a piece of the story and worked together to generate sales center traffic and increased sales.