CDP was looking to market multiple resort communities on Northeast Florida’s Palm Coast under the single Ocean Hammock® umbrella. Because waterfront locations, exquisite homes, upscale amenities, and club memberships abounded in the area, CDP wanted each community to convey a unique persona and reason to buy. Increasing awareness and generating interest in the beautiful but lesser known area was essential, as was driving more home sales during a rapidly weakening homebuying environment. Developing and managing multiple campaigns to brand each community and lead prospects through the sales cycle was the goal.
![Ryland Homes, Residential Builder](https://stevens-tate.com/wp-content/uploads/2014/03/work-ryland-thumb-260x185.jpg)
Ryland Homes, Residential Builder
Comprehensive marketing and advertising program