Centex Destination Properties

  • Print Ads

  • Direct Mail

  • Vision Book

  • Vision Book

  • Vision Book

  • Email Invites

  • Branding Emails

  • Pre Event 3D

  • Palm Coast Brochure

  • Tidelands Brochure

  • Bulow Shores Brochure

Centex Destination Properties

Case Study: Keeping Prospects Engaged Through Touchpoint Marketing

A division of Centex Homes®, one of the nation’s leading homebuilders, Centex Destination Properties® (CDP) develops luxury second-home and resort communities in the continental U.S. and Hawaii.

CDP was looking to market multiple resort communities on Northeast Florida’s Palm Coast under the single Ocean Hammock® umbrella. Because waterfront locations, exquisite homes, upscale amenities, and club memberships abounded in the area, CDP wanted each community to convey a unique persona and reason to buy. Increasing awareness and generating interest in the beautiful but lesser known area was essential, as was driving more home sales during a rapidly weakening homebuying environment. Developing and managing multiple campaigns to brand each community and lead prospects through the sales cycle was the goal.