The Q Center was struggling with its identity online, emulating a corporate brand that didn’t truly reflect what the Q Center is. More than a conference center, it’s an experience with team building activities and world-class event production services. In fact, the Q Center saw an opportunity to promote its creative services department as a separate entity and revenue stream. Additionally, the Q Center was growing in popularity as a wedding venue, yet its website lacked content about this valuable service line.
To break away from the cookie-cutter corporate look, Stevens & Tate gave the Q Center its own personality and brand identity. A new website highlighted the property’s competitive advantages in a conversational and friendly tone more in line with the company’s character. It speaks to both event planners and guests individually, focusing on what is most important to each audience. From there, the Q Creative microsite was born to cross-promote the conference center’s audio-visual and creative services. Finally, an elegant microsite touting the property as a wedding destination was developed to speak directly to brides to be.
