Search Engine Optimization, or SEO, is the process of maximizing the traffic to your website from organic search engine results. When the term “organic” is used, it means the search results that have not been paid to appear on the results pages.

You may have noticed during your own Google Read 5 Ways to Optimize Your Social Media searches that you usually don’t go far past the first page of search results, even though there are plenty of results following that page. Why is that? Well, search engines provide the most relevant, useful, and credible answers first. This means that they have examined all of the content on the web and ranked the organic results based on relevance to your search. This is just one additional benefit to the 5 key benefits of SEO you will learn.

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