Not even the best marketing or the best “deal” can make up for poor customer service during the sales process. Here’s an example. Last fall, I needed to purchase new tires for my car so I made an appointment online at a local discount tire retailer. I was enticed by the “sale.” After receiving a call that the tires I requested were not in stock, I was assured by the sales rep that I would be contacted once they were ordered and ready to be installed. Fast forward to six months later and still no call. Not only did this discount tire company lose out on a sale, they lost me as a customer for life.
How does that relate to your industry? Well, if you are like most companies, you have spent a great deal of time, energy and money to attract people to your place of business…a new-home sales center, a hotel, a senior living facility. Read more
With 20 years of advertising and PR experience, Debbie Szwast understands the multifaceted nature of marketing. A true believer in the art of communication, she acquired an MBA in marketing and a Master’s degree in writing. Today, she calls on the knowledge she has gained over the past two decades to formulate big-picture strategies and execute comprehensive marketing plans for clients across the country.