Homebuilder Marketing: Target Your Homebuyers With A New Media Mix

When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses. But no matter how creative or compelling, your message may be lost if it doesn’t reach those who are ready to receive it. That’s why today, your outreach marketing should concentrate on home shoppers—those defined as actively looking for a home, and prospects—those who have made contact with you either by visiting your sales center or registering online. Read more