Are Smart Phones Making Us Dumb?

Mark Beebe | September 18, 2013 | Stevens and Tate

As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts, check email or watch a show in the car. Let’s start this blog off with a few deadly facts:

  1. In 2011, 3,331 people were killed in crashes involving a distracted driver, compared to 3,267 in 2010. An additional, 387,000 people were injured in motor vehicle crashes involving a distracted driver, compared to 416,000 injured in 2010.
  2. As of December 2012, 171.3 billion text messages were sent in the US (includes PR, the Territories, and Guam) every month. (CTIA)
  3. At any given daylight moment across America, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving, a number that has held steady since 2010. (NOPUS)
  4. Sending or receiving a text takes a driver’s eyes from the road for an average of 4.6 seconds, the equivalent-at 55 mph-of driving the length of an entire football field, blind. (VTTI)

A quarter of teens respond to a text message once or more every time they drive. 20 percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving. (UMTRI) Read more

10 Wild and Crazy Marketing Ideas That Worked

Seeking to turn heads at New York’s fall Fashion Week, Target rented street-facing rooms in Manhattan’s Standard Hotel in the fashionable Meatpacking District. At sundown, the lights went up. Throwing open the rooms’ white curtains, 66 dancers dressed in day-glo suits wriggled and writhed to a score by DJ Sam Spiegel while the a light show cycled through a spectrum of color combos — a Close Encounters-like light show reinterpreted for Gen-Y.

Target installed bleachers on Little West 12th Street to provide seating for some of the 3,000 to 5,000 onlookers, invited celebrities to jazz things up, and Web-casted, video-recorded, and photographed the event for maximum media and social media exposure. Read more

How to Turn Your Blog Subscribers Into Valuable Business Leads

With so much emphasis on quality content these days (and rightfully so!), it’s easy to forget about some of the other things that make an effective blog tick. But let me tell you — building a successful business blog isn’t just about creating content. And if that’s the only thing you’re focusing on, you’re definitely not using your blog to its fullest potential.

What I’m talking about here is blog optimization. Not in terms of search (although that’s important, too), but rather in terms of using your blog to move prospects through the marketing funnel.

So how do you optimize your blog for every stage in the marketing funnel? Well, we’ve already written posts about how to optimize for nurturing casual visitors into dedicated subscribers, and how to optimize for nurturing your current leads … but what about those inbetweeners? No, I’m not talking about the British sitcom. I’m talking about those people who are active subscribers, but not quite leads for your business yet. Well, those inbetweeners are exactly who we’re going to focus on today.

Let’s take a look at some effective, contextual ways to optimize your blog to nurture those subscribers into valuable business leads.

Read more