LeadingAge Illinois Annual Meeting & Expo 2024

WHO: LeadingAge Illinois is one of the largest and most respected associations of providers serving older adults in Illinois. Committed to advancing excellence, we advocate for quality services, promote innovative practices, and foster collaboration. We serve the full spectrum of providers including home and community-based services (HCBS), senior housing, life plan communities (LPC)/continuing care retirement communities (CCRC), assisted living, supportive living, and skilled nursing/rehabilitation centers.

WHERE: Renaissance Schaumburg Convention Center

WHEN: July 30 – 31, 2024

DETAILS: This year’s Annual Meeting offers everything that you’ve come to expect. Through knowledgeable speakers and industry experts, quality education, exhibitors in the expo hall, networking, and the Opening Reception, you’ll find what you need to serve, support, and evolve. Stevens and Tate Marketing has two speakers featured at this year’s show.

 

Tried and True Marketing Practices and Ways to Break Through the Noise;  Tuesday, July 30, 2024 9:45 AM – 10:45 AM

President of Stevens & Tate Marketing, Dan Gartlan, will be presenting Tried and True Marketing Practices and Ways to Break Through the Noise. This session will teach attendees how to maximize results with any size marketing budget, scale campaigns, and understand how to utilize a media mix effectively based on an organization’s objectives, audience, and industry. Dan will also teach how to navigate the complicated and fragmented modern media landscape, “breaking through the noise” to engage audiences and achieve marketing success.

 

Perfecting the Media Mix: Balancing Online and Traditional Media to Drive the Best ROI;  Tuesday, July 30, 2024 1:30 PM – 2:30 PM

Dan Gartlan will also be presenting Perfecting the Media Mix: Balancing Online and Traditional Media to Drive the Best ROI. Attendees will learn how to select and balance online and traditional media to reach and build trust with a target audience. The session will also focus on adjust spending based on the organization’s specific objectives, target audiences, and services offered, as well as how to create strategy documents that will lead to a properly managed media program.

 

Digital Marketing Strategies to Build Traffic and Increase Lead Conversion; Wednesday, July 31, 2024 9:45 AM – 10:45 AM

Internet Marketing Director, Nicole Wagner, will be presenting Digital Marketing Strategies to Build Traffic and Increase Lead ConversionThe session will discuss how to use the online media, your website and content development, to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will also learn how to create a content program and web presence that helps them reach the right audience with the right message.

 

Tried and True Marketing Practices and Ways to Break Through the Noise will be presented on Tuesday, July 30th at 9:45 AM to 10:45 AM

Perfecting the Media Mix: Balancing Online and Traditional Media to Drive the Best ROI will be presented on Tuesday, July 30th at 1:30 PM to 2:30 PM.

Digital Marketing Strategies to Build Traffic and Increase Lead Conversion will be presented on Wednesday, July 31th at 9:45 AM to 10:45 AM.

You can register for this event at https://leadingageil.org/events/leading-age-illinois-2024-annual-meeting-and-expo/. Learn more about LeadingAge Illinois here https://leadingageil.org. Click here for more information on Nicole Wagner & Dan Gartlan, or for information on booking them for speaking.