Making the Journey from Information to e-Commerce
Travelon designs and manufactures innovative travel solutions for today’s busy, multi-tasking travelers. Growing to be an industry leader offering more than 400 branded skus, it was time to revamp their online presence to reflect changing market needs. We designed a new e-commerce website experience where consumers and retailers could quickly and easily find, research, compare, and follow through to final sale.
The site structure allowed flexibility to evolve to continuously support Travelon’s growing product lines. Robust SEO content and smart functionality were built to showcase descriptions and specs, color/feature options, customer reviews, product demonstration videos, and offer direct ordering capability. For the key B-to-B business, it offered buyers the ability to make educated purchase decisions for their stores, faster and easier. The result has been significantly increasing traffic and sales.