When partnering with a well-known hosiery manufacturer to create Walgreens’ first high-end hosiery brand, the number one goal was to portray a very high level of perceived value. With direct involvement in the entire brand look and feel—including the logo, color palette, package styles, model selection, set staging, and more, we developed and launched WestLoop. Every detail from the name to the photo style was carefully selected to resemble upscale department store brands.
With thousands of SKUs spanning multiple retail categories, Living Solutions needed to have a consistent and recognizable look that could live across various aisles of a store. Design elements showcased quality at a value and allowed the brand to translate over any product line including auto and tool, kitchen and electronics, home accessories, lawn and garden, home goods, seasonal items, and more.