Case Study: Creating Value-Added Brands With Versatility To Grow
Walgreens is committed to providing an exceptional shopping experience and offering a wide variety of quality products at a great value. Our focus is to create private label brands that portray high quality and create a sense of reassurance, dependability, confidence, and trust.
Situation
As part of an ongoing effort to meet the demands of today’s shoppers and enhance the in-store experience, Walgreens continues to expand its offering of exclusive owned brands. Developing new brands and refreshing outdated lines to strengthen brand consistency throughout its stores and appeal to a wider audience base are key goals. Most importantly, the owned brands must portray high quality and create a sense of reassurance, dependability, confidence, and trust.
Solution
Results
