Case Study: Using Data to Drive Marketing, Retail Distribution and Sales
A large manufacturer of high quality incense products for nearly a century, Genieco is well-known by loyal customers for its leading GONESH® line being ‘the best incense.’
Genieco was looking to increase its audience base and generate sales of its GONESH® incense across new markets in the U.S. The goal was to bring incense into the mainstream and promote more common use among broader consumer groups. Finding a way to overcome the stigmas typically associated with incense burning and reach a wider range of consumers were key challenges.
Accomplishing consumer growth would then lead to increased distribution at major retailers across the U.S. Strengthening the brand’s online presence was also important in order to build a larger audience base to market to in the future.