Case Study: Changing the Conversation Around a Complex Product & Service
Agentrics is a division of NeoGrid, one of the world’s leading providers of advanced supply chain solutions, supporting many of biggest global brands.
With a sophisticated service offering and a very specific niche, Agentrics was challenged with differentiating itself from its industry competitors. The company was looking to bring clarity and greater understanding to its complex processes to assist with sales and marketing of its comprehensive Supply Chain Synchronization services.
Goals included: clearly define Agentrics’ unique selling propositions; develop the guidelines to help brand and market its Supply Chain Synchronization services in North America and beyond.