It’s taking people longer than ever, it seems, to make a move. That’s true for young first-time homebuyers, those purchasing a new home, and seniors deciding it’s time to downsize or move into an assisted living facility. For some, it’s easier or more comfortable to stay where they are while others are paralyzed by economic fears.
What does that mean for marketers in the real estate, homebuilding and senior living arenas? We need to keep in touch with prospects multiple times and in multiple ways. Building a relationship over time is essential to ensure that when your potential customers are ready to make their move, your company is on the top of their mind. Read more
With 20 years of advertising and PR experience, Debbie Szwast understands the multifaceted nature of marketing. A true believer in the art of communication, she acquired an MBA in marketing and a Master’s degree in writing. Today, she calls on the knowledge she has gained over the past two decades to formulate big-picture strategies and execute comprehensive marketing plans for clients across the country.