Today’s Internet marketing atmosphere is plagued with email spam that doesn’t seem to stop as unethical spammers just hammer our email boxes with multiple offers for prescription drugs and other more intimate products.

Although spam attacks are annoying, it is important to keep your marketing reputation intact with quality email content sent only to your subscribers after receiving a double opt-in consent for your information. Your focus is to build a loyal, responsive list of subscribers willing to receive your emails and the safest way to build that list is with the double opt-in process. Read more