Advertising Consultants Say “Why Can’t Politicians Brand Themselves?”

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The other day I watched an Old Navy spot. They have used those spots to get a jingle inside your head with dancers, moving cameras, vibrant colors and of course driving home what they are selling. They completely understand the relationship between visual and hearing. Read more

Private Label Package Design Builds Loyalty for Retailers

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Thanks to their increasing allure for shoppers, private-label brands—a.k.a. “house, “store,” and “own” brands—have become big business for retailers. The Private Label Manufacturers Association (PLMA [New York, NY]) says that over the past decade, annual sales of private-label products have risen by 40% in supermarkets and by 96% in drug chains,reaching more than $100 billion in 2010. Read more