The Marketing Lesson of Lance Armstrong

Ouch! Lance Armstrong finally comes clean after lying for so many years. But how did we totally find out about the truth? Oprah Winfrey! Here is an inventive way to get the word out. However, the ratings failed.

Let me put it in perspective:

  • 34 million watched Bill and Hillary Clinton in regards to Gennifer Flowers accusations.
  • 48.5 million watched Monica Lewinsky with Barbara Walters.
  • 5 million watched Mel Gibson state he was ashamed of his anti-semitic remarks.
  • 10 million watched LeBron James announce he was leaving Cleveland for Miami.
  • And on January 17, 2013- 3.2 million people watched Lance Armstrong admit the truth.

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What To Know When Including Google+ Into Your Social Media Marketing Plan

When Google announced that they would be releasing a new social media platform, heads turned. Yes, the same Google that completely missed the mark with Google Buzz not too long ago.  Even so, people were intrigued and the hype surrounding the release was contagious. Then the invites went out. People quickly signed up while others awaited their own invites, circles were made, and statuses were updated.

Although Google+ didn’t stop us from logging into Facebook and Twitter daily, it did bring in 400 million registered users – 100 million of which login at least once a month to check on their account. When Google recently nixed the invite only approach and opened the platform for anyone with a Gmail account, the potential for the platform’s growth meant that it was a great time for businesses to incorporate Google+ into marketing plans.

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