The Marketing Lesson of Lance Armstrong

Ouch! Lance Armstrong finally comes clean after lying for so many years. But how did we totally find out about the truth? Oprah Winfrey! Here is an inventive way to get the word out. However, the ratings failed.

Let me put it in perspective:

  • 34 million watched Bill and Hillary Clinton in regards to Gennifer Flowers accusations.
  • 48.5 million watched Monica Lewinsky with Barbara Walters.
  • 5 million watched Mel Gibson state he was ashamed of his anti-semitic remarks.
  • 10 million watched LeBron James announce he was leaving Cleveland for Miami.
  • And on January 17, 2013- 3.2 million people watched Lance Armstrong admit the truth.

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