How small businesses, associations, and other B-2-B organizations can embrace brand advocates
With the explosion of social media, more and more consumer organizations are successfully taking advantage of brand advocacy to promote their brands. For small businesses, associations, and other B-2-B organizations, this may seem a bit more challenging—as tangible products more easily develop the level of fanaticism necessary to cultivate advocacy. But that doesn’t mean that brand advocates don’t exist for this market—or that they are any less important. They just might be a bit harder to identify. However, understanding the six brand advocate archetypes, and the best ways to embrace them, can have significant benefits for your organization.