1. Think About Who You Are Targeting
While we’ve established that an ad with no Likes is an embarrassing failure, it’s also true that an ad with a lot of interaction from the wrong people is a waste of pixels. Lucky for you, Twitter and Facebook both have sophisticated turnkey programs that let you target users by demographic, location and affinities, among other variables.
For instance, say you wanted to target all the feta cheese fans in New Jersey. Facebook lets you do just that.