Danny Brown | October 17, 2013 | American Express Open
The shift in advertising is moving to mobile. If you don’t have a strategy in place, try one (or all) of these five cost-effective ways to make the most of your on-the-go customers.
Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.
Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s marketplace.
So how can your business maintain relevance and competitiveness within this new paradigm?
1. Create A Native Mobile Ad
One of the newest buzzwords currently doing the rounds in social media is “native advertising.” This form of advertising complements the website it’s running on, or the content it’s displayed beside, by being relevant to both the topic and audience.
Instead of the usual Google Ads that may or may not be related to the content on a page, a native ad by a phone accessory retailer, for example, will appear on a blog that has mobile phone reviews, which encourages a warmer lead and better click-through opportunities.
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