I’m a sucker for anything pink. I bought my first iMac because Apple offered it in fuchsia. I got a brand-new KitchenAid in pink, even though my old one still worked. I even bought a car in red raspberry, which is as close to pink as cars come.
So imagine my delight when I walked the floor of the International Home and Housewares Show (IHHS) last week at McCormick Place in Chicago. Down every aisle pastel pinks, blues and purples captivated me while bright red, green and yellow items captured my attention. Everything from kitchen utensils to luggage…small appliances to pet supplies colorfully screamed “notice me.”
With 20 years of advertising and PR experience, Debbie Szwast understands the multifaceted nature of marketing. A true believer in the art of communication, she acquired an MBA in marketing and a Master’s degree in writing. Today, she calls on the knowledge she has gained over the past two decades to formulate big-picture strategies and execute comprehensive marketing plans for clients across the country.