Targeted Marketing Has Never Been Easier…Or Cheaper

George Deeb | Forbes | October 29, 2015

The marketing world has substantially evolved over the last few years, in terms of how you can target prospective customers for your business. Before, your primary options for targeting, were largely around demographics or geographies through media buys on larger websites and ad networks, or through keywords through the search engines. But, the major social networks have made some very interesting strides in the last couple years, in terms of letting advertisers drill down like a laser beam on very narrow targets within their broader audience. Below are a few examples of what I am talking about.
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5 Cool Things You Can Do With Customer Feedback

Akshaya Venkat | Entrepreneur | October 16, 2015

Time was when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in those times.

Today, not only is feedback nothing more than an email away, but customers actively come to you with suggestions and ideas. In fact, theylove sharing their insights with you because they understand that the more feedback they give, the better your product becomes. Read more

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Evaluating Your B2B Marketing Strategies

Today’s marketplace is far different than even just a few years ago. New and emerging technologies continue to change the media landscape, and purchasers continue to change their attitude and how they make buying decisions. These are all factors that can affect your company’s ongoing success. This makes it even more important for you to take a good hard look at your marketing initiatives regularly. In order to move forward, you must consistently evaluate and update your B2B marketing strategies, programs and processes. Read more

Ad Agencies, Are You A Mac Or A PC?

Deacon Webster | Forbes | September 22nd, 2015

It’s the question that seems to be constantly on the minds of the advertising trades: Should marketers consolidate all of their advertising business under one agency, or spread it across a number of highly specialized shops? Recently, a handful of influential brands rejiggered the way they work with their agencies, bringing this debate back to the surface: Procter & Gamble made a move to consolidate its many agencies, while Best Buy and Chobani shifted from working with agencies on a retainer basis to a project basis.

The “correct” answer, as conferred by industry pundits, seems to reverse itself every four years or so. Sometimes we’re in a “decade of consolidation” and other times we find ourselves in an “era of fragmentation.” Having witnessed this waxing and waning of the “right” way to do it for 20 years, it’s safe to say that it’s not a one-size-fits-all situation. Everyone has his or her own unique set of needs. In a lot of ways, choosing an agency model is like choosing a computer: Some people want a Mac, and others, a PC. Read more

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Marketing to Seniors Through Laughter

Whether you call them Older, Seniors, Elderly or Boomers, these widely accepted generational labels fall into an age-specific reference as “those over 50” or “people 65 and up.” As this market keeps adopting digital technology, finding what separates you from your competition is becoming more difficult. But with all the studies out there, there are five simple rules for marketing to seniors that everyone should abide by. Read more

Honest content marketing

Getting Insanely Qualified Leads From Insanely Honest Content Marketing

Tyler Pease| Business 2 Community | October 2nd, 2015

Honesty is fundamental to advertising, marketing and sales, but very few businesses are willing to be insanely honest; so honest that it’s a little bit (or a lot) uncomfortable.

Being insanely honest means actively volunteering the weakest parts of your business. That’s a terrifying prospect, especially in your marketing. Conventional wisdom tells us to put our best foot forward, making sure our prospects get the best picture of our businesses from the very start.

But what if instead of your best foot, we put your “worst foot” forward?

At INBOUND15 Doug Kessler, co-founder and creative director at London-based B2B content marketing firm Velocity, gave us his thoughts on insanely honest content marketing. Here are his 6 reasons you should put your worst foot forward in your marketing and advertising:

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