email unsubscribers

Why People Unsubscribe From Your Emails, And What To Do About It

Emails are an important part of any b2b marketing program, and are still one of the best ways to get your content in front of prospects and leads. In fact, according to HubSpot’s State of Inbound 2016 report, 29 percent of salespeople said that email is their most effective channel for connecting with prospects. One area where marketers often struggle with their email marketing campaigns is failing to retain their subscribers. Here are five reasons people commonly unsubscribe from your emails and a few tactics for keeping them on your list and engaging with your brand. Read more