When reaching Millennials there are some common stereotypes to avoid. Read Mindy Pankoke’s article on Three Stereotypes To Avoid When Marketing To Millennials.
Mindy Pankoke | Advertising Age | September 16, 2016
Recently, ideas about marketing to millennials have become much more sophisticated. When marketers were confronted with this cohort, many of them relied on the stereotype of the bumbling, urbanite hipster with a short attention span to formulate their campaigns. Today though, it is better understood that Generation Y, literally America’s largest generation (75.4 million), is not a homogenous group. For one thing, there has been research showing that the wide age span in this group (18-34) creates marked buying differences between the younger and older millennials, which warrants different marketing strategies. Read more