Marketing agencies worldwide can appreciate a well-driven marketing team. Read Drew Neisser’s article where marketing leaders share insights into what they feel makes their team so successful.
Drew Neisser | February 15, 2017 | AdAge
Word-of-mouth is the holy grail of marketing. Think about the last time someone made a recommendation to you, be it a restaurant, a cold remedy, or a local tailor. Chances are, you followed through and were pleasantly surprised. Because you trusted the person’s opinion, their recommendation was guaranteed to carry a certain level of quality.
The same can be said for advice from the winners of each year’s CMO Club Awards. When one of these marketing leaders gives insights into their work, you know they’re road-tested. So, today, enjoy the travel tips of Ann Davids, SVP and CMO of auto and life insurance company Direct General Insurance. As a recent Corporate Social Responsibility Award winner, Davids has a few tricks up her sleeve as to how to drive marketing down new roads, from customer service to employee buy-in. Take notes, and follow her lead. Read more