Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Because of this, it’s worth thinking about the future of email in order to begin adjusting your email marketing strategy accordingly. The following are some of the things you should expect from the future of email:
1. More Visual
While emails used to be more text-based, this is quickly changing even now. Besides the content itself, the email interface will become more visual as well. For example, contact photos will become more prominent, attachments will become previewable without having to open an email, and email apps themselves will be more visually customizable for the user.
2. More Interactive
Smartphones provide users with a lot of interactivity options due to their touchscreens. It won’t be long until users will be able to interact with their inbox by picking up, deleting, and grouping emails within a 3D space.
3. More User Control
Every facet of a user’s online experience will be providing users with more control in the future, including their email. They’ll be able to organize their main email interface by choosing to see their favorite contacts first and by customizing their most important folders or labels. Although this could limit the ability of advertisers to reach users, it could also help your emails become more prominent amidst all the spam that recipients once received.
4. Potential Payment Email Models
Consumers get tons of spam on a daily basis because emails barely cost spammers anything to send. As a result, some kind of paid email model may be implemented. Sending emails would only cost cents or fractions of a cent, but it would limit the ability of spammers to send out mass amounts of emails on a regular basis because the cost would add up.
5. Automatic Organization
It was only recently that Gmail introduced their tab-based email system to organize user inboxes into folders. This was a huge change from the basic full view list inbox that all email apps used beforehand. This type of automatic inbox organization system is only going to get smarter and more intuitive in the future.
6. Content Will Be Rated And Analyzed
Email apps will have the ability to rate and analyze the content of a user’s emails. This will allow them to extract important information. For example, if they’ve ordered airplane tickets, then the app will be able to identify flight information from the email and display that.
7. Emails Will Be Read Out Loud
Voice assistants like Alexa are already becoming quite popular. It’s only a matter of time before users can have their emails read out to them – or have them summarized out loud.
These are some of the things that you can expect from the future of email that will no doubt have you rethinking parts of your email marketing strategy in the years to come.
Terry offers over 15 years experience providing web, video design/production and print, as well as marketing and advertising. Battle-tested with regard to client needs. Diversity and understanding in skill set, constant exploration of new technologies, and a passion for personal education. Proven competence and knowledge in the entertainment, healthcare, beauty, sports and real estate industries.