Sometimes, the lure of an “all-inclusive” option is too much to resist…and turns out to be too good to be true. That was the case with Food Market La Chiquita. After realizing the one-size-fits-all website it had migrated to did not fit the grocery store chain’s personality, it turned to Stevens & Tate Marketing for a fresh look—again.
Having worked with the grocer before, Stevens & Tate immediately knew how to make the website connect more with current customers and entice new shoppers. First, we directed a photo shoot to capture the vibrant, colorful ambiance of the stores—one of Food Market La Chiquita’s competitive advantages. The photos also illustrated the mouthwatering array of foods offered. Next, Stevens & Tate got back to the company’s core brand story, messaging on neighborhood involvement and commitment to high quality at affordable prices. Finally, we focused on the nuts and bolts—creating strong calls-to-action to sign up for weekly specials and download coupons, and making it easy to find store locations and taqueria menus. The end result: an engaging website that truly reflects the family friendly Food Market La Chiquita brand.
