Publicize. Promote. Persuade.
Do you have a newsworthy story to tell? Public relations helps you get that message out in ways advertising cannot. With perceived third-party endorsement, your article or sound bite carries weight. You gain credibility. And ultimately, you build trust with the public.
Using online syndication you can reach beyond the press and communicate with influencers and bloggers, too. In today’s world where the lines between editorial and advertising and blurred, public relations must also encompass content marketing. Reacting to topics and trend on social media lets you proactively control your brand’s image.