Mobile Marketing & PPC Campaigns

Smartphones, and other internet capable phones, are changing the way people use their phones and browse the Internet on the go. Although smartphones’ Internet experience is similar to a desktop browser, the impact of mobile search can have an effect on your pay per click campaigns.

In addition to the growth of search volume, mobile search may affect your PPC campaigns in the following ways:

  • Mobile search queries tend to use shorter keyword phrases than desktop or laptop based searches. This is due to the mobile device’s keyboard and user’s environment.
  • Mobile search queries are more likely to be local in nature.
  • Mobile searchers are consumers that you want to get your brand and products in front of, but do not expect many online sales just yet. Many clickers on mobile devices are looking for a local store instead of looking to purchase online.

With more and more users switching to smartphones and phones with Internet capabilities, it is important for advertisers participating in paid search to be aware of these new trends to stay ahead of the mobile search curve.

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Maintaining Sales Momentum In The New Media Landscape

Today’s consumers are more individualized than ever before and the media has responded to their demand for personalization.  There are thousands of newspapers across the country along with countless niche publications addressing individual areas of a person’s life. In addition to AM and FM radio, there now is satellite radio offering more stations and formats than ever before. With satellite TV and cable, hundreds of channels are competing for viewership.

These changes in consumer behavior directly impact how and where today’s new-home buyers look for information. This fragmentation of media outlets results in fewer and fewer people getting their information from traditional outlets and there simply isn’t ONE source for information anymore. Read more