Hit the Bullseye With These Online Marketing Strategies

Author: Kevin Flanagan | August 28, 2013 | Technology Digital

For new small businesses and entrepreneurs, it may seem unnecessary to bother with online marketing since you”re only beginning your business. However, even a small local business can benefit immensely from online marketing. In a recent study by Search Engine Land, 85 percent of consumers surveyed searched for local businesses online.

You don”t need special skills to reach your customers online. You only need to understand the tools and techniques entrepreneurs and big companies alike use to get their name out to consumers, and find which ones are right for you. Here are seven marketing strategies you can use for your business to gain the edge you need to stand out in the crowded world of online businesses:

Content Marketing

Consumers ignore many forms of traditional marketing, such as print and billboard ads. Content marketing, however, creates relevant and meaningful content consumers actually want. Instead of pitching your services or product with a flashy picture, content marketing relies on delivering content in the form of blog posts, ebooks, articles, and infographics that engage and inform consumers. AOL Research has found more than 27 million pieces of content are shared daily by users, and that consumers spend more than half their time online consuming content. Quality content is likely to be shared, and re-shared, and can provide you with a chance to reach new customers passively. Create search engine optimized, keyword-rich content likely to be found by search engines, and make sure your content is crisp, edited and free of mistakes.

Read more

Did The Tivo Revolution Destroy The Metric System?

Remember the big THREE…CBS, NBC, and ABC?

These three companies were running the demographics back in the day and competing for shares. ABC Roots in 1977 was watched by 36 million viewers, still the third-most watched U.S. TV program ever. ABC made one smart move when in 1970 it aired Monday Night Football. 667 games later ESPN has managed to own this brand. But this is still a simple metric to watch.Right?

ESPN’s third season of Monday Night Football was the most watched series on cable television in 2008. It set an all-time cable viewership record for the third straight year and drew the year’s three biggest cable household audiences and 13 of the top 15. In three seasons on ESPN, Monday Night Football has registered seven of the top 10 all-time biggest household audiences in cable history, led by the Eagles-Cowboys telecast on 9/15/08, which attracted cable’s largest household audience ever (an average of 12,953,000 homes).

Read more