The Future is Here and Paper is Not Included!

Whether you are an “extreme couponer” or just like to keep an eye out for good deals, you are probably used to finding these in the Sunday newspaper or in the stack of weekly circulars at the local grocery store. You get home, grab some scissors, and start snipping away. Then, you begin to sort and organize into different piles by month, store, or expiration. Well, put down those scissors and pick up that smart phone; the paper-coupon era is becoming extinct.

It is confirmed that more than 110 million people and about 70% of digital coupon users will use coupons on their mobile device this year. This number has increased dramatically compared to the 92 million people that used digital coupons in 2012 and the 103 million people back in 2011.

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Recap: FABTECH 2014

WHO: Suppliers, manufacturers, distributors, and professionals in the metal forming, fabricating, welding and finishing industries—more than 1,400 vendors and 27,000 attendees from around the country.

WHERE: Georgia World Congress Center, Atlanta, GA

WHEN: Tuesday, November 11, 2014

DETAILS: FABTECH is North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. Stevens and Tate Marketing Internet Marketing Director Nicole Wagner is excited to have been selected as a featured speaker for this year’s event being held in Atlanta, Georgia this fall. Read more

TNT’s Edgy Brand Makeover and New “Boom” Tagline

TNT’s brand makeover began with two wildly successful guerilla-marketing stunts in 2012 and 2013 titled “A dramatic surprise on a quiet square,” and “A dramatic surprise on an ice-cold day” following a year later. Both ads featured pedestrians stumbling upon a large red button with a sign pointing to it that read, “Push to add Drama.” In “A dramatic surprise on a quiet square,” those who were brave enough to press the button were exposed to an elaborate live sequence of car crashes, fights, police shoot outs, heroic football players, and a girl in a bikini riding a motorcycle. Read more

Stevens & Tate Launches New Website For Autism Society Of Illinois

(LOMBARD, IL) – According to the Autism Society of Illinois (ASI), Autism affects one out of every 50 children in America—and the number of children diagnosed each year continues to grow. As a result, building awareness about the disorder has taken on greater importance for the non-profit organization.

To get its message out, ASI launched a new website, www.AutismIllinois.org, in 2014. Developed by Stevens & Tate Marketing, the new site serves as a resource for parents, family members, educators, and medical professionals impacted by Autism. Read more

Tips To Make Your Email Marketing Program Most Effective

Over 100 billion business emails are sent and received each day. With this high volume, it’s crucial to make your emails stand out. A smart email program provides opportunities to effectively communicate with your customers and prospects, leading to increased sales and revenue growth. Segmenting—by target audience, relevant message and place in the buying cycle—is key. In fact, research shows that 79% of marketing leads never convert into sales because of lack of segmentation. And Lyris’ Annual Email Optimizer Report found that 24% of respondents experienced better deliverability and greater revenue when segmenting their email marketing. Read more