Sun Tzu's The Art of War May As Well Have Been About Advertising

Sun Tzu’s The Art of War May As Well Have Been About Advertising

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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu – The Art of War

Often in business, we feel like we’re on strategy, but as we move further away from when that strategy was defined, we’re really just going through the motions. Activities are being completed, but we lose site of why we are doing them and what they are supposed to accomplish. In addition, there can be changes in the marketplace, competitor’s messaging, consumer concerns and even the methods of communication. Read more

Stevens & Tate Marketing Creates Buzz For IFRA’s 90th Anniversary

Stevens & Tate Marketing Creates Buzz For IFRA’s 90th Anniversary

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Lombard, Ill.—The Illinois Food Retailers Association (IFRA) kicked off its 90th year of service by unveiling a new tagline and anniversary logo created by Stevens & Tate Marketing.

Founded in 1925, IFRA is a non-profit trade association dedicated to the profitability and growth of locally owned and owner-operated retail food stores and the suppliers that serve them. The organization strives to strengthen links to the food industry while providing members with essential and timely information about general interest topics and legislative issues. Read more

RECAP: 2015 LeadingAge Missouri Annual Conference for Senior Living Professionals

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Update: Leading Age Missouri was a huge success. The Leading Age Conference is a dynamic atmosphere for senior living professionals to gain Leading Age Missourivaluable marketing knowledge from expert speakers. Stevens & Tate Internet Marketing Director Nicole Wagner provided attendees a real-world perspective on how the senior care market can maximize impact with websites and social media programs in the increasingly interactive marketplace in her session called Strategies for Using Search & Social To Engage And Attract Residents.

Now in it’s 46th year, the Leading Age Conference continues to be the region’s premier showcase for aging care services and education. Stevens & Tate are thrilled to have been asked to share our expertise as featured speakers at this event for the second year in a row!
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RECAP: FIME 2015

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Update: The FIME trade show was a huge success. FIME is the leading trade show for healthcare professionals. Stevens & Tate President Dan Gartlan and InternetNicole Wagner at FIME 2015 Marketing Director Nicole Wagner both spoke at the conference. Dan led a session titled,“Integrated Strategies to Attract Prospects to Your Brand and Drive Success” and Nicole spoke on“Embrace the Conversation: Strategies for Using Search & Social to Attract Prospects.”

Stevens & Tate was asked to share our expertise at the conference based on our extensive experience in the medical/healthcare industry for national clients such as Carstens®—with proven success building brands and growing business with comprehensive marketing programs.
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The Next Generation Of Homebuyers Is Here…Are You Reaching Them?

The Next Generation Of Homebuyers Is Here…Are You Reaching Them?

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Move over Baby Boomers, Gen Y has passed you as the largest share of the homebuying population according to the National Association of REALTORS®. Topping out at age 35, this group known as Millennials grew up online, are tech-savvy and don’t remember a time when they weren’t on a smart phone.

Most of these twenty and thirty somethings, nearly 70 percent, are purchasing their first homes and doing so because they want to own their own places. They understand the value of homeownership and more than 80 percent believe it’s a solid financial investment. That doesn’t mean they are looking to make a quick profit, though. Most expect to stay in their home for 10 years. So if you miss out on an opportunity to sell a home today, it might be awhile before you get another chance—unless, of course, a life change occurs that could prompt them to move. Read more