LeadingAge Illinois Annual Meeting & Expo 2024
WHO: LeadingAge Illinois is a nonprofit organization and one of the largest and most respected associations of providers serving older adults in Illinois. LeadingAge strives to advocate for quality services, promote innovative practices, and foster collaboration. Additionally, LeadingAge aims to improve the lives of older citizens by maximizing the effectiveness of service providers. LeadingAge is a platform that enhances professional development and fosters community engagement. It’s an organization that constantly pushes the boundaries of health care.
WHERE: Renaissance Schaumburg Convention Center
WHEN: July 30-31, 2024
DETAILS: The LeadingAge Illinois 2024 Annual Meeting & Expo offers everything attendees have come to expect over the years. Thousands of visitors will have opportunities to connect with hundreds of exhibitors, listen to presentations from industry and business development experts, and network with other professionals. The event provides an environment for senior living providers to come together and develop their businesses. It’s a can’t-miss event that pushes the entire industry forward.
Tried and True Marketing Practices and Ways to Break Through the Noise; Tuesday, July 30, 2024, 9:45 AM – 10:45 AM
President of Stevens & Tate Marketing, Dan Gartlan, will be presenting Tried and True Marketing Practices and Ways to Break Through the Noise. By focusing on how to maximize results with any size marketing budget, scale campaigns, and understand how to effectively utilize a media mix, Dan will teach attendees how to structure marketing strategies around an organization’s objectives, audience, and industry. Dan will teach attendees how to navigate the complicated and fragmented modern media landscape, “breaking through the noise.” Dan’s insights will teach senior living executives how to streamline their marketing processes and engage audiences. It’s an opportunity to learn how to achieve marketing success without any wasted resources.
Perfecting the Media Mix: Balancing Online and Traditional Media to Drive the Best ROI; Tuesday, July 30, 2024, 1:30 PM – 2:30 PM
Dan Gartlan will also be presenting Perfecting the Media Mix: Balancing Online and Traditional Media to Drive the Best ROI. The session will teach attendees how to select and balance online and traditional media. This practice will help build trust within an organization’s target audience. Additionally, Dan will teach attendees how to focus and adjust marketing spending based on an organization’s needs. These strategies will help eliminate waste and create an effective balance that leads to high returns on spending. Lastly, attendees will learn how to create strategy documents that help organizations create properly managed and monitored media programs.
Digital Marketing Strategies to Build Traffic and Increase Lead Conversion; Wednesday, July 31, 2024, 9:45 AM – 10:45 AM
Internet Marketing Director, Nicole Wagner, will be presenting Digital Marketing Strategies to Build Traffic and Increase Lead Conversion. Nicole will discuss the importance of digital marketing alongside traditional methods. She will explore how to utilize digital methods to build a significant online presence. Moreover, the session emphasizes the importance of attracting the right audience and converting them into high quality leads. Attendees will have the opportunity to analyze and assess the strength of their current digital marketing programs. Nicole will also teach attendees how to create a digital content program and web presence. With these strategies, attendees will be able to reach the right audience with the right message.
Tried and True Marketing Practices and Ways to Break Through the Noise will be presented on Tuesday, July 30th at 9:45 AM to 10:45 AM.
Perfecting the Media Mix: Balancing Online and Traditional Media to Drive the Best ROI will be presented on Tuesday, July 30th at 1:30 PM to 2:30 PM.
Digital Marketing Strategies to Build Traffic and Increase Lead Conversion will be presented on Wednesday, July 31st at 9:45 AM to 10:45 AM.
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for brand consistency, converting leads to customers, and web design and development. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.
