People are constantly looking to build their own homes, which justifies the constant need for home builders. However, as a home builder, you can’t afford to just wait for potential clients to come to you. There are many home builders out there all competing with each other in an attempt to attract new clients. Attracting new clients is especially important in the home construction industry. After all, for the most part, you cannot depend on repeat customers. With that in mind, the following are five real estate marketing strategies that will help you increase awareness of your home construction company and help attract more buyers to work with.
1. Create A Website
It can’t be overstated just how important a website is. By setting up a website, you create a presence online that allows people to find you. Without a website, potential clients will be more likely to stumble upon the websites of your competitors. By setting up a website, you’ll have the opportunity to educate clients about their needs. Additionally, you can help offer the solutions to their needs. You’ll also be able to provide information about the area you serve and the home building industry in general. Not to mention that a website gives you a place to provide your contact information. Which makes it easier for potential clients to find your phone number and email address.
2. Begin A Blog
Once you’ve set up a website, you’ll want to create a blog. A blog allows you to publish content to your website on a regular basis that’s relevant to the needs of your target audience and that’s informative or helpful in some way. There are several reasons why it’s well worth the time and effort to begin and maintain a blog. First of all, if properly optimized, your blog can help to boost organic traffic from Google. Secondly, your blog will help keep visitors to your website engaged. Finally, a blog can help build your brand authority, which helps improve your reputation and increase trust amongst your audience.
3. Establish A Social Presence
Setting up a page on various social channels, such as Facebook, will help to expand your presence on the web. Social media also happens to be a great way to engage directly with your audience, which means that you can answer questions, address concerns, and much more. You can use social media to post content, which followers can then share with their social circles (which means they’re basically advertising on your behalf). Being on social media also makes it easier for past customers to recommend you to friends and family who may be looking for home builders in the area.
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4. Optimize For Local SEO
Because many people will be looking for a home builder to build a new house in a specific area, you will want to optimize your content for local SEO. This helps increase the chances that you’re found when potential clients perform local searches in your area. In order to improve your local SEO, you should do the following:
- Submit NAP – Besides posting your NAP (name, address, and phone number) on every webpage and social media page you have, you should also submit it to local directories, such as Yelp or Angie’s List.
- Use local keywords – Whenever it’s appropriate, optimize your content using local keywords (such as the names of towns or neighborhoods).
- Create local content – Posting content to your blog that focuses on specific neighborhoods or events happening in your city can help bolster your local presence.
- Create a Google My Business account – Claim or create your My Business account on Google to improve the odds of being listed on Google’s SERP for relevant queries.
- Optimize for mobile use – People use their mobile devices, such as smartphones or tablets, to perform local searches on a regular basis. Make sure that your website is optimized for mobile use to ensure that it will be displayed properly on all screen sizes.
5. Use PPC Ads
PPC (pay-per-click) ads are incredibly effective real estate marketing strategies. They increase exposure and attract prospects who are ready to engage with a home builder. What makes them particularly effective is that you can choose local keywords to ensure that they are displayed for local searches that are relevant to your business. Additionally, not only will your advertisements be more targeted, but you’ll only pay for the actual click-throughs that your ad gets, not for the impressions it gets.
These are five real estate marketing strategies that have been proven to be effective if properly implemented. Marketing your home construction business is critical to your ability to attract new clients and to your ability to compete with other home builders in your area.
Mark Beebe oversees all current clients. His secondary focus is leading the creative with original thinkers who provide innovative processes and insightful answers for clients’ marketing needs. His 30+ years has garnered the team to over 50+ national and international awards. As a partner, Mark, looks for unusual solutions to bring smart results and metrics to your bottom line.