With a substantial number of companies turning to the internet to market their businesses, it is harder to stand out from the crowd than ever before. However, knowing the graphic design trends that are most likely to occur in 2018 can put you ahead of the game.
1. Color Is Key
The key aspect of all elements of graphic design in 2018 is color – from multiple brand color schemes to the return of color gradients and the use of unusual color combinations. The colors you choose this year could make or break your web presence. The multiple brand color approach is already being piloted by companies like Dropbox. Rather than change their familiar and instantly recognizable logo, they introduced a new range of official brand colors including pink and purple, which are set to be central colors in design this year. It is worth noting that color of 2018 is PANTONE® 18-3838 Ultra Violet.
2. Image Authenticity
There has been a move away from stock images over the past few years, with businesses realizing that visitors and customers wanted and trusted authenticity. This move will increase this year with the winning pictures being carefully chosen, purposefully created, and impactful. Images that include photos of real people, which are really connected to your company are going to be essential, especially when it comes to your social media presence.
3. Think Fonts
In your written content, the focus of your font choice needs to be on providing a quality reading experience. However, the fonts you use in your design have multiple other purposes. One of these is to encourage an individual to stop scrolling and find out what you are all about. Graphic design trends for 2018 include using handwritten and bold fonts to create eye-catching features. Of course, color comes in here as well; fonts can be colorful, as long as the color engages and intrigues your visitor.
4. Getting to Grips with GIFs
GIFs are quite literally everywhere. While they are great fun, it is hard to see how they can be used seriously within your graphic design. However, while the GIFs you regularly share on your personal social media may not be right for the job, it is possible to create them specifically for your needs, website style, and your customer segment.
5. Brutalism Bares All
Although brutalism has been around for a while, it is set to be one of the significant graphic design trends of 2018. Clear lines, bold yet limited colors, and functional typefaces are at the heart of this approach. This striped-back approach does not work for everyone, and it needs to be used carefully, with the question, “Does this fit my brand story?” being repeatedly asked during the design process. Websites that use the brutalist style well include EPIC Ireland, particularly in their headers and menus; Fake Music; and Tennent Brown Architects.
From bright colors and 3D modeling to brutalism and flat graphics, if the trends of 2018 tell you anything, it is that there is no one right way to stand out from the crowd. It is about choosing the typography, color palette, and design approach that best encapsulate your brand, its image, and its story.
Terry offers over 15 years experience providing web, video design/production and print, as well as marketing and advertising. Battle-tested with regard to client needs. Diversity and understanding in skill set, constant exploration of new technologies, and a passion for personal education. Proven competence and knowledge in the entertainment, healthcare, beauty, sports and real estate industries.