Adding New Fizz To A Classic Chicagoland Brand
Canfield’s®, a Dr. Pepper Snapple Group Beverage
Canfield’s wanted to re-vamp its popular Seltzer Water image to capture a larger share of the market—without alienating its loyal customer base. The goal was to create a more modern and consistent feel across the line, while staying recognizable to current shoppers. We focused on the brand’s light, refreshing appeal, incorporating subtle elements from the original design while adding custom typography, bold illustrations and a vibrant color palette to differentiate flavors. The update sparked new life into brand sales, which continue to rise.