Case Study: Keeping Prospects Engaged Through Touchpoint Marketing
A division of Centex Homes®, one of the nation’s leading homebuilders, Centex Destination Properties® (CDP) develops luxury second-home and resort communities in the continental U.S. and Hawaii.
Situation
CDP was looking to market multiple resort communities on Northeast Florida’s Palm Coast under the single Ocean Hammock® umbrella. Because waterfront locations, exquisite homes, upscale amenities, and club memberships abounded in the area, CDP wanted each community to convey a unique persona and reason to buy. Increasing awareness and generating interest in the beautiful but lesser known area was essential, as was driving more home sales during a rapidly weakening homebuying environment. Developing and managing multiple campaigns to brand each community and lead prospects through the sales cycle was the goal.
Solution
Results
