Case Study: Using New Media To Grow A Historic Celebration
The Kent County & Greater Dover, Delaware CVB is host to one of America’s longest-running historical festivals—Dover Days. This annual May-Day celebration draws tourists from around the country each year to enjoy a true Taste of Americana.
Situation
For our nation’s first state, history is truly something to be celebrated. And every year, thousands come to the coast to participate in one of the oldest historical celebrations in the country. As ‘Dover Days’ was entering its 77th year, the festival was in need of a brand refresh—and the CVB turned to Stevens & Tate to help spark new life and grow its appeal.
While Dover Days did have quite a strong following each year, the CVB was looking to broaden its reach—to promote awareness and generate interest with a larger audience base. However, there was a very limited budget for the task. Overall goals included: growing attendance, increasing overnight stays, and enhancing vendor participation.
Solution
Results
