Case Study: Strengthening The Competitive Advantages Through Creative & Messaging
Strack and Van Til is a leading Northwest Indiana grocery store chain with over 50 years of commitment across its 22 stores to offering fresh, high quality food products and an excellent customer experience to the local communities.
Challenge
As the COVID-19 pandemic continued to spread in early 2021, the grocery store chain Strack and Van Til found its sales of ready-made food products declining sharply in the chain’s locations across Indiana. An aggressive new strategy was needed to strengthen the brand’s presence in the face of declining revenues. After an in-depth discovery session, the core goals for a revitalized messaging campaign: highlighting Strack and Van Til’s competitive advantages in the grocery space and reinforcing its long-standing brand promise to shoppers were identified.
Solution
Results
