Pandering Your Way To Profits? Most Likely Not.

Everyone in business today feels the need to do more with less; fewer people and smaller budgets. Sure, it’s 2010 and things were supposed to be better by now, but many marketing professionals are still adjusting and cutting advertising spending.

Many of the prospects we speak with are dealing with this by cutting across the board. All channels are reduced to get to the “new budget number.” It seems fair to your advertising partners. All your reps — the radio lady, your trade publication guy and the direct mail house — understand that you’re doing what you have to do. And they feel they are getting their share of your budget. “We’ll get through this together.” Read more

Staying Forever Young In Senior Living Advertising

Think seniors aren’t online? Think again. A recent Nielson report shows that the number of adults 65 years old or older actively using the Internet has increased by more than 55 percent in the last five years. That’s more than 17 million people who you can reach online. Senior living marketing has become very popular.

What does that mean for you when marketing a senior living community? It means you must have a strong online presence.  More importantly, your website must be easy to find, easy to read and easy to navigate. Read more