Make Sure Your Product”s Vessel Makes a Brand”s First (and Second) Impression
As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging.
In today”s fragmented marketing environment, packaging is far more than a product”s vessel; it is the physical manifestation of a brand experience and an important part of a brand promise. As such, packaging should be a critical piece of a brand”s integrated communication strategy.
Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide.