Will Apple’s iTunes Radio Put a Lock on Pandora’s Box?
Apple recently announced an addition to its new iOS7 software, which will incorporate its own version of Pandora’s Internet Radio service titled, iTunes Radio. The service will function very similarly to Pandora, but will harness the data accumulated through the user’s iTunes account in order to see what music the listener currently likes, has liked in the past, and takes both into account when selecting new music for them.
Unlike Pandora, iTunes Radio will feature the ability to “tune” each station selection based on whether the listener wants more of the music to be familiar or new to the—a feature foreign to Pandora listeners.
