Stevens & Tate Recognized as a Top Illinois Web Design Agency on DesignRush

We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads. In fact, we have even composed a free 50 paged guide on the Top 25 Website Must Haves for your company!  Our expertise and success in this area is why we can continue to be acknowledged for our digital marketing efforts by prestigious teams such as Design Rush.

Similar Article: Stevens & Tate Recognized as a Top Digital Marketing Company on Design Rush

The Top Illinois Web Design Agencies List

Design Rush is the ultimate guide for finding the best professional agencies who will understand your goals, adapt to your brand, and work effectively as a team with your business. More specifically, they specialize in discovering the top full-service ad agencies, web design companies, digital marketing firms, and leading technology companies. DesignRush’s website design agency list is composed of the top companies in Illinois that have been proven to build a site’s infrastructure, user experience, and more. Furthermore, the list offers a comprehensive look into how well each agency can engage audiences and drive the business goals of their clients. As always, it’s essential for agencies to have the resources, skills, and top-notch marketers that enable them to accomplish these goals. For these reasons, we are all the more proud to be included on their list with only the best agencies in the area.

Similar Article: Stevens & Tate Recognized as a Top 2019 Chicago Creative Agency on Clutch

Choosing Stevens & Tate As Your Digital Marketing Agency

When working with a digital agency, you’ll want to choose one that you can trust and depend on. We don’t just see ourselves as a marketing service, and we do not believe in a one-size-fits-all solution. Instead, we focus on building long-term relationships with our clients. We emphasize the importance of clear, respectful communication and understand that every company has different needs. You can expect for us to go to great lengths to personalize your marketing strategy based on the specific needs of your business, while also staying up to date on all of the latest marketing trends and techniques. We offer a broad scope of Digital Marketing capabilities that will give you the power to control the digital experience of your business across all channels.

We are very honored to be named on DesignRush’s 2019 list of Top Web Design Agencies and can’t thank you, our clients, enough. Our reputation is the result of the successful collaboration with our clients, and we want to thank you for choosing to work with us to accomplish your digital marketing goals. 2019 has been incredibly kind to us so far, and we can’t wait to see what the rest of the year has in store!

Website Redesign Checklist

Six Steps To Better Use Of Marketing Analytics & Dashboard

Using marketing analytics is essential to being able to judge the performance of your marketing efforts. They allow you to see what is and isn’t working in real time, thereby letting you adjust your strategy. Not only do marketing analytics help improve your marketing efforts, but they also allow you to make much more efficient use out of the resources that you have at your disposal so that you don’t end up wasting a significant amount of time and money on tactics that aren’t working.

Considering what an essential part your marketing analytics dashboard plays in the effectiveness of your marketing strategy, it should come as no surprise that marketing analytics continue to grow in importance, with many companies devoting bigger and bigger portions of their budget to their analytics capabilities. To ensure you’re making the most out of your marketing analytics dashboard, be sure to follow these six steps:

1. Embed Analytics Into Marketing Decisions

Analytics should not be a mere complimentary tactic to your marketing strategy that allows you to see how you’re doing — it should be an important part of the marketing decision making process. Once you begin using analytics, you should use the data you’ve gathered from previous campaigns to help inform future campaigns and strategies.

2. Use Your Analytics For A Better Understanding Of Your Customer

Marketing analytics can help provide you with incredible insight into your customers, thereby providing all kinds of opportunity for growth. The challenge is in collecting data from a wide range of data points. The reason that this is a challenge is that there are often barriers between marketing, operations, and sales data. If you can gather and analyze data from all three of these facets of your business, you’ll be able to get a more complete picture of your customer, thereby allowing you to form a much more effective marketing strategy.

3. Develop And Hire Talent That Understands Marketing Analytics

Marketing analytics is unique in that it requires analytical thinking to read and understand the data, but it also requires creativity to put that data to use in actionable steps. You’ll want to focus on developing and hiring talent that understands both the science of analytics and the art of analytics, which is no easy feat. However, having such individuals on your team will help you get the absolute most out of your marketing analytics.

4. Organize Your Analytics Operating Model

If you’re going to embed your marketing analytics dashboard into your company’s marketing decision-making process, then it’s important that you organize its operating model to reflect how decisions are made. For example, if your company makes your marketing decisions by brand, then you might want to think about dedicating analytics resources to your brand managers.

The Buyers Journey Explained Stage By Stage

5. Focus Marketing Analytics On New Opportunities

One of the common traps companies fall into is using their analytics to adjust their marketing tactics on current strategies. While you should certainly do this, you should also leverage certain marketing analytics, such as data mining and predictive analytics, to find new opportunities, such as new marketing strategies, new business models, new markets, and more.

6. Learn When To Measure And When To Act

The use of analytics allows you to analyze and measure data at any time, but knowing when to act on that data you have can be tricky. There’s the temptation to want to wait until you can measure everything and obtain more data before making key decisions. Waiting too long can cause you to miss out on potential opportunities. On the other hand, constantly acting on the data you have can be a serious mistake as well — some strategies do take time before you’ll begin seeing results.

As you know, using analytics will help you get the most out of your marketing strategy. These are six tips that will help you get even more out of your marketing analytics dashboard as you move forward.

buyer persona guide for business
AHCA/NCAL

AHCA/NCAL- Dan Gartlan Will Speak at Conference In October, 2019

President of Stevens & Tate Marketing, Dan Gartlan will be presenting at this year’s AHCA/NCAL 2019 Conference in Orlando, FL. The presentation is titled “Four Actionable Strategies to Improve Marketing Results”. Walk away with an understanding about the fundamentals of four marketing strategies and the value of using these together. Participants can expect a high involvement experience with worksheets and hands on exercise to help further refine their abilities. Relevant examples also help to demonstrate how to improve each strategy and identify the essential elements that can effect an organization’s results.

When: Tuesday, October 15th (1:45-2:45PM)

Where: Orange County Convention Center; Orlando, FL

Click here to register!

Learn more about Stevens & Tate Marketing’s Speaking Services today.

IHCA ICAL

Nicole Wagner to Speak at IHCA/ICAL Conference September 2019

Nicole Wagner will be representing Stevens & Tate for the first time at the IHCA/ICAL Conference & Expo in Illinois this September. The session is titled “Congratulations! You’ve Launched a New Website- Now What?” Your website is essential to attracting new prospects and for providing valuable and relevant information to decision makers. However, if it does not perform then you are not going to end up getting the ROI that you should. And just because you’ve recently launched your website doesn’t mean that you can’t continue to improve it over time. This presentation will discuss key website elements to focus your improvement efforts on.

When: September 9-12th

Where: Springfield, IL

To learn more about the event, click here!

For more about Stevens & Tate Marketing’s Speaking Services, click here!

Stevens & Tate Recognized as a Top Digital Marketing Company on Design Rush

Another awesome recognition! We are incredibly proud to announce that Stevens & Tate has been recognized as a Top Digital Marketing Company of 2019 on Design Rush! At Stevens & Tate Marketing, our primary focus is on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs. With our team of 14 experts, we’ve successfully delivered consistent results to our clients through our focus on branding, web design, and content marketing.

Our strong digital marketing capabilities that include search engine optimization, email programming, video concept and promotion, and much more are just a few of the reasons why we can continue to be awarded by renowned marketplaces such as Design Rush. In fact, this isn’t Stevens & Tate’s first recognition from Design Rush, as we were also named a Top Integrated Marketing Company by their team of experts this year as well!

Similar Article: Stevens & Tate Named By Top Digital Agency As One of Year’s Best Agencies

The Top Digital Marketing Company List

Being named a top digital marketing company by Design Rush is no small feat. As a B2B Marketplace that aims to connect brands with agencies, Design Rush is the ultimate guide for finding the best professional agencies who will understand your goals, adapt to your brand, and work effectively as a team with your business. More specifically, they specialize in discovering the top full-service ad agencies, web design companies, digital marketing firms, and leading technology companies.

In order to make this list, agencies are required to demonstrate a proven ability to provide a strong return on investment for long-term business growth, as well as improve a client’s digital footprint. Moreover, it’s essential for agencies to have the resources, skills, and top-notch marketers that enable them to accomplish these goals. With these points in mind, it’s no wonder why only the very best agencies are included on this list, which makes us all the more proud to receive this recognition.

Similar Article: Stevens & Tate Marketing Recognized as a Top 2019 Chicago Creative Agency on Clutch

Committing to Excellence for 2019 and Beyond

We recognize that none of the recognition we have received recently, whether from Clutch, Top Digital, or Design Rush, would be possible without the powerful relationships we’ve built with our clients. As we’ve long said before, their success is our success. This is why we will always commit to maintaining a high standard of excellence to ensure we provide the best quality service possible. We owe a huge “thank you!” to these clients, as well as our hardworking team for continuing to make Stevens & Tate Marketing the strong force it is. Cheers to a great 2019 so far and an even brighter future ahead!

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Brand Leverage Marketing: Partnering with a Positive Brand Brings Attention to Your Own

Brand Leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand  to support a company’s entry into a new but related product category by communicating valuable product information to the consumer.

Utilizing recognizable visual stimuli, familiar voice endorsements, and popular songs can help you establish credibility, add emotion, and further draw in a potential customer- and more and more companies are jumping on the bandwagon.

Incorporating Recognizable Visual Stimuli

Combining your product with recognizable TV and movie characters has much more of an impact on your customers than presenting your product by itself.

For example, In Walmart’s recent commercial the owners of notoriously famous cars use their Grocery Pickup service in preparation for Super Bowl LIII. As Gary Numan’s futuristic song “Cars” plays in the background, drivers race to Walmart in iconic vehicles, including the “Ghostbusters” car, Lightning McQueen from “Cars,” Batman’s Batmobile, the “Dumb and Dumber” dog car, KITT from “Knight Rider”, Scooby Doo’s Mystery Machine, the “Back to the Future” DeLorean, and even Cinderella’s pumpkin carriage. For each vehicle, Walmart employees help load up the cars with groceries, but they encounter a couple problems with familiar ghosts and ravenous dinosaurs along the way. This is an ad that can be recognized by every generation, there is something for everyone.

Walmart’s U.S. Chief Marketing Officer Barbara Messing said in a statement on the store’s website that this ad is the “biggest and first-ever cross-platform national marketing campaign for Walmart Grocery Pickup.

Five Great Examples to Improve Brand Marketing Strategy Using Amazon Alexa

Familiar Celebrity Voice Endorsements

When a celebrity endorses a certain product, you can’t always see their face. Sometimes the only thing you can recognize is their voice. However, this still has a powerful effect on potential customers.
If you’ve ever watched a television commercial and felt for sure that you knew the voice-over artist from somewhere, chances are, you’re right.

John Hamm’s Voice for Mercedes Benz

While you may not see him directly, John Hamm, known for his role as Don Draper in Mad Men, makes his voice known in various Mercedes Benz commercials. His soothing and yet serious voice is hard to miss, further drawing in the potential customer. It also leaves the viewer curious and perhaps wanting more, the mystery of a faceless celebrity seems to have an effect of intrigue on viewers.

Julia Roberts for Nationwide Insurance

Without being in front of the screen, Julia Roberts can be heard discussing the benefits of being a member of Nationwide Insurance

e in some of their recent commercials. “When we were considering how to bring our message to life, we were looking for a familiar voice that would bring our brand attributes to life,” Jennifer Hanley, senior VP-brand marketing for Nationwide, said in a statement to Ad Age. “Julia Roberts’ voice b

rings an assuring, confident tone to the campaign that resonates well with our target audience.”

Using Memorable Songs in Your Ads

Though large brands are known for their products and services, it is often the experience they create that actually builds loyal consumers and brand advocates. And what better way to strengthen a brand’s customer experience than to incorporate music within their ads.
It has the ability to evoke a wide range of emotions, tell a story, and can even reinforce the sale.

Queen’s “Don’t Stop Me Now” song in Toyota Camry Commercial

This classic song is recognized by many generations and is easy to sing along to. It may even get stuck in the viewer’s head, which Toyota is definitely aiming for. It shows different people zooming off to various destinations in the 2018 model of the Toyota Camry, driving so fast that you can see it in their faces. The timing of this song being utilized is also significant, as the Bohemian Rhapsody movie has been widely popular in recent months. With the anthem “don’t stop me now” repeating itself in the background, this song was chosen to add to the ad’s overall message – which is – driving the Camry makes you want to say “let’s go places”.

Meghan Trainor’s “All the Ways” song in Target’s Same Day Delivery Commercials

This upbeat, positive song gets the attention of people of all ages, not just the young ones. Meghan Trainor’s music can be described as uplifting and wholesome, and Target was quick to incorporate her music in to their advertisement campaign. The commercial itself highlight Target’s drive up, order pick up, and same day delivery, exemplifying “all the ways” that Target can assist you.

Whether it’s an original score, a popular song, or a catchy jingle, music is a brand’s leading tool to create an experience.

Learn The StoryBranding Process
attraction marketing

4 Strategies of a Successful Attraction Marketing Formula

Almost every business engages in inbound marketing in one way or another–and they should. Inbound marketing is an effective way to increase your brand awareness, build authority, and find new leads. However, it’s extremely broad. For instance, you could set up a social media page and that would be considered inbound marketing. To truly get the most out of your inbound marketing efforts consider engaging in attraction marketing, which emphasizes a strategy that focuses on your audience. The following are the four main strategies that make up an effective attraction marketing formula:

Focus on Story Branding

Storytelling is an essential way to connect or relate with audiences. One of the common challenges businesses face is finding a way to not only engage with their audience, but to connect on a personal level. Using storytelling to get your message across is one of the most effective ways to do this. In particular, you should focus on story branding. Story branding involves sharing information about your brand through the power of storytelling.

b2b marketing strategy

For example, instead of just saying “our company provides the best product,” story branding would involve explaining why your company was established (to provide a service or product missing on the market), what your values and beliefs are, what your goals as a company are, and how you plan to accomplish those goals. This allows you to connect on a more emotional and relatable level.

Strengthen Thought Leadership

Position yourself as an authority within your industry by producing content that is relevant to your target audience and that is more helpful than promotional. The stronger your thought leadership is, the more you’ll be trusted by potential leads. Not only can you strengthen thought leadership by regularly publishing high-quality content, you can also do so by regularly engaging with your audience on social media, answering questions or concerns that they have, contributing to group discussions, contributing to posts by followers or by other thought leaders, and more.

Similar Article: 5 Marketing Tactics You Should Be Using in 2019

Nurture Leads

Capturing a lead isn’t equivalent to closing a sale. You can’t just assume that they are ready to buy if they’ve given you their email address. You need to nurture the leads that you’ve captured until they are ready. A good way to get a lead to unsubscribe from your email list is to immediately send them promotional content pressuring them into purchasing something. Instead, send them more in-depth content based on their past level of engagement with your site (and the information they’ve provided in your opt-in form). The goal is to build a relationship so that by the time they do make a purchase, they’re more likely to stay loyal to your brand.

Focus On Customer Service 

Last, but not least, focus on customer service. Don’t just dismiss your leads once they turn into customers because you’re chasing the next sale. Increasing customer loyalty is important. The better their experience is (and continues to be) the more likely it is that they will stay loyal and even recommend your brand to friends and colleagues.

The most effective way to implement inbound marketing into your marketing strategy is by focusing on this attraction marketing formula. Doing so will help you attract leads, connect with them on an emotional level, and build lasting relationships with them.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
Web Design

6 Web Design Principles to Increase Conversions

Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads. Keeping that in mind, the following are seven web design principles for conversions:

1. Use A Responsive Design

If you’re not using a responsive design, it means that although your website may load properly on desktops, it may not be displayed correctly on smaller screens, such as those on smartphones and tablets. If your website doesn’t load properly on a smartphone, it will require the user to not only scroll up and down but also left to right — and to zoom in and out. Few mobile users will have the patience to deal with a site like this, which will lead to a significant bounce rate. Use a responsive design so that you don’t lose your mobile leads.

2. Ensure That Your Pages Load Quickly

Even if your site does load properly, few visitors will have the patience for pages that load slowly. It should take no more than one to two seconds for your site to load. If it takes three or more seconds, you’re in trouble. Leads will get frustrated and will likely abandon your site. Test your page speeds to ensure that they load quickly.

3. Don’t Include Too Many Choices

Too many choices can make it difficult for visitors to figure out what they want or to find what they’re looking for. For example, a navigation menu is a great addition. It lets visitors find your blog, contact page, product page, etc. However, if you fill up that navigation menu with dozens upon dozens of links, it becomes overwhelming. Not only will it actually be more difficult for visitors to find what they’re looking for, but too many choices requires them to commit more of their time to make a decision. To capture leads, you need to help guide their decision making–offering too many choices does the opposite. Keep it simple.

Why are call-to-action phrases so important? Learn more by clicking here!

4. Use Negative Space

The visual design of a page should be kept relatively simple to prevent visitors from becoming overwhelmed. The last thing you want is a page covered in text, links, images, videos, and more. This makes it hard to find anything amidst the clutter. To avoid this, make sure that there’s plenty of negative space throughout each page. Negative space helps reduce clutter, gives your site a clean and elegant look, and makes your page easier to scan.

5. Choose Colors Carefully

The way you use color is psychologically important. Colors evoke different emotions and reactions from your visitors. For example, blue indicates trust, which is why it’s a color often used for CTA buttons. However, the colors you choose should reflect the content on your page as well as your brand in general. Just make sure you keep your colors consistent and that you don’t go overboard using colors. You should stick to a few main colors and their variations. Typically, it’s best if you choose one color along with a second that offers some contrast.

6. Use An F-Layout

Studies have shown that the attention of users is focused in an F-pattern. This means that when they first come to a page, they will be most focused on the top left and top right parts of your page. This slowly diminishes as they work their way down, which means the bottom right of a page gets the least amount of attention. Designing your pages so that they display information in an F-layout is therefore a good way to ensure that the information you want to convey is consumed by your visitors. For example, having the bulk of your content on the left side, positioning important links on the top right side, and then adding your CTA to the bottom left will create an effective F-layout.

The design of your website is essential to not only keeping your visitors engaged, but to keep them on your website for as long as possible. The longer you’re able to keep your visitors on your site, the better of a chance you have of converting them. These are six web design principles for conversions that you should consider implementing.

Website Redesign Checklist
data driven marketing

Should You Consider A Growth Driven Design Strategy?

In this day and age, every business understands the importance of having a company website. Even local mom and pop shops have a web presence, whether it’s a basic website or a social media page. However, not everyone realizes that there are different ways to build your website. If your website is the foundation for all of your online marketing efforts, then consider implementing a growth driven design. It is true that when properly implemented, traditional website designs can still be very effective. However, growth driven designs have their own set of unique advantages worth taking a look at.

What Is A Growth Driven Design?

Traditional websites tend to be designed all at once. Meaning, once the website goes live, it’s finished–everything is complete. Growth driven design involves a more incremental process. It’s not completely finished once it launches.

Instead, you continuously work on the website, implementing design elements based on data collected from visitors interacting with your site. This allows you to design your website from top to bottom based on buyer observations which, thereby, improve your web design over time. Additionally, it prevents design elements from growing stale and eliminates the risk of being stuck with poor design choices.

Similar Article: Understanding Growth Driven Design & its Methodology

The Benefits Of A Growth Driven Design

The following are a few of the advantages to choosing a growth driven design:

Eliminate the need for massive overhauls – Traditional website designs often require complete redesigns after only a few years. Because a growth driven design requires that your website be regularly updated, major overhauls won’t be needed.

Meet the needs of your users – While traditional website design certainly makes use of some data, a lot of the design elements will no doubt be based on the personal preferences of those in charge of designing the site. Likewise, they may use elements that a competitor has used to great effect. However, your site design will be more effective if it’s tailored to what your users want, not what you want (or what your competitors use). A growth driven design is a user-driven one.

Launch your website quickly – It can take some time to launch a traditional website design. This is because once it’s launched, it’s done. Since a growth driven design requires consistent work on the website, it’s not expected to be finished once launched. This means that you can get it up and running much quicker.

 Support a goal-oriented strategy – Long-term marketing goals require constant work. Being able to consistently improve your website will make it easier to support the goals that you’ve established.

Make better use of your resources – There are certain choices that you may have made with a traditional website design that you’ll just be stuck with until you do a redesign. This ends up being a waste of resources, whereas with a growth driven design, you can change what’s not working.

Shift, pivot, or adjust on the fly – Not only does a growth driven design make it easy to make needed changes on the fly, it also makes it easy to change course should you shift in regards to your business goals or model.

Similar Article: Which is best for me?: Growth Driven Design vs. Traditional Web Design

Implementing A Growth Driven Design

There are three main stages when it comes to implementing a growth driven design. These stages are as follows:

Strategy Creating a strategy for a growth driven design is not that dissimilar than creating a traditional web design strategy. You’ll need to identify your goals and what you want your website to achieve. You should also perform extensive research so that you can make as many data-backed decisions as possible in the initial stages of your site design.

Launch Pad During this stage, you’ll launch a site that looks and performs better than what you have but that isn’t finalized. The launch pad is a foundation on which you’ll build your website. Start with creating a wish list that will help achieve your objectives. Narrow that list down to a list of priorities that need to be implemented from the start.

Improvement The third stage is never-ending–it’s the stage in which your launch pad site goes live, data collection on visitors begins, features are added, and improvements are made based on that data.

One of the big advantages of choosing a growth driven design is the ability to continually adjust your website design based on how users are interacting with your site. This prevents your site from growing stale and makes it easier to meet the needs of your audience. While traditional web designs can still be effective, be sure to consider your website design options by looking into growth driven design as well.

Website Redesign Checklist

Stevens & Tate Marketing Recognized as a Top 2019 Chicago Creative Agency on Clutch

At Stevens & Tate Marketing, we focus on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs. With our team of 14 experts, we’ve successfully delivered consistent results to our clients through our focus on branding, web design, and content marketing. In fact, our dedication and personal attention to our clients has led us to recently receive a recognition by Clutch! We are delighted to have been highlighted as one of the top marketing agencies on Clutch, specifically for creativity and design.

As an independent B2B ratings and reviews research firm in Washington D.C., Clutch aims to connect the best developers, consultants, and agencies to business buyers. Every month, they identify leaders across several categories and locations. Their comprehensive criteria for selecting the top performing companies makes us all the more proud to be have received this recognition.

Similar article: Stevens & Tate Named by Top Digital Agency As One Of Year’s Best Agencies

In order to collect data to evaluate each firm, Clutch first interviews service providers’ former and current clients. Next, they conduct extensive industry data analysis. Based on their research, Stevens & Tate has obtained a 5-star overall rating!

“They developed our display adverts for trade magazines and at industry events,” said VP of Marketing at Gonnella Baking Company in their Clutch review. “I have people come up to me on a regular basis and say they like those ads. They [Stevens & Tate Marketing] put a new twist on an old product line; it’s creative and it syncs up with our packaging, our branding, and our mission.”

Our hard-work and dedication to client satisfaction has also gained us a presence on Clutch’s sister website, The Manifest. It is there that you can check out our company description and another notable projects, where we are also listed as one of the top ad agencies. We also have a presence on Visual Objects, a portfolio website. This is where our visual work is displayed, making this format a valuable resource because consumers rely heavily on images. 

On the significance of this achievement, CEO of Stevens & Tate Marketing commented, “We are thrilled to receive this recognition for our workplace practices, we have been fortunate to work and partner with such amazing companies that instill and embrace our best practices and culture. We truly thank Clutch for reminding us how our clients think of us.”

Reviews are central to Clutch’s evaluation process, and continuously help Stevens & Tate Marketing improve our rank on the platform. With increased visibility on Clutch, we improve our online reputation and increase our potential for new partnerships. We’re excited to continue working with our clients to collect their honest feedback, and grow our agency with Clutch. Thank you to both for your continued support.

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