The Next Generation Of Homebuyers Is Here…Are You Reaching Them?

The Next Generation Of Homebuyers Is Here…Are You Reaching Them?

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Move over Baby Boomers, Gen Y has passed you as the largest share of the homebuying population according to the National Association of REALTORS®. Topping out at age 35, this group known as Millennials grew up online, are tech-savvy and don’t remember a time when they weren’t on a smart phone.

Most of these twenty and thirty somethings, nearly 70 percent, are purchasing their first homes and doing so because they want to own their own places. They understand the value of homeownership and more than 80 percent believe it’s a solid financial investment. That doesn’t mean they are looking to make a quick profit, though. Most expect to stay in their home for 10 years. So if you miss out on an opportunity to sell a home today, it might be awhile before you get another chance—unless, of course, a life change occurs that could prompt them to move. Read more

Stay Top Of Mind By Engaging Prospects With 
Relevant Emails

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If you are like most homebuilders, you spend significant dollars to attract home shoppers to your communities or website…now what? Keep them engaged with your brand by developing a solid email program that allows you to deliver relevant messages based on where prospects are in the buying process. They may not open every email you send, but your message will be visible in their inbox when they are in the mindset to make their decisions. Prospects who have provided you with their email addresses are already engaged with your brand. They want to learn more about your company, your homes, your building practices and more. So communicate back to them on a regular schedule.

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