Crescent Cardboard retains Stevens and Tate to Revamp Marketing Efforts
Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops. The agency was brought on board to define Crescent’s unique selling proposition, create specific messaging for this select audience, and push that message out to frame shop owners and employees across North America. Through its Competitive Advantages Workshop, Stevens & Tate is narrowing down Crescent’s reasons to buy and making them easily understandable and memorable. The agency is developing a comprehensive outreach strategy that includes public relations along with partnering with trade media outlets to advertise to their captive audience both digitally and in print. To strengthen Crescent’s relationship with current customers and keep the company top of mind with prospects, Stevens & Tate is creating and implementing a lead nurturing program, as well. An ongoing inbound marketing program is being established that positions Crescent as a thought leader through blog posts, social media, and web content. In addition to adding resources to the website, Stevens & Tate is making the site more searchable through search engine optimization.
An industry leader for more than 100 years, Crescent offers a vast selection of museum-quality, conservation, and decorative matboards along with a variety of framing products and art supplies. The private and family-owned company maintains a global market presence responding to the needs of its customers wherever they may be.
With 20 years of advertising and PR experience, Debbie Szwast understands the multifaceted nature of marketing. A true believer in the art of communication, she acquired an MBA in marketing and a Master’s degree in writing. Today, she calls on the knowledge she has gained over the past two decades to formulate big-picture strategies and execute comprehensive marketing plans for clients across the country.
