Here are the numbers just released: 86% of adult Americans who DO NOT want political ads tailored to their interest. The total number of display ads delivered to U.S. internet users in the first quarter of 2011-$1.11 Trillion.

The Rapid Growth of Targeted Digital Advertising

Today the amount of display ads are $10.9 billion. That is a staggering number to understand for a media outlet that didn’t exist 15 years ago. That’s right on October 27th will be the 15th anniversary of the industry’s first banner display ads which appeared in Hotwired.com. The Interactive Marketing Forecast from Forrester Research states that number will be $28 billion in 2016.

Why Target Advertising Matters for Modern Brands

So, seriously, you still don’t believe it’s a powerful tool? What could be stopping your product, brand or company from diving in head first? Read more