The Battle of Search Advertising vs. Social Media Marketing

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Juliana Casale | September 30th, 2014 | iMediaConnection

Media spend on marketing, particularly online, continues to rise in 2014. As CMOs gain confidence in their ability to generate revenue through digital channels — especially mobile — they will continue to invest time and resources into online methods of driving user acquisition and retention. According to the chief marketing officer council’s eighth annual “State of Marketing” report, 54 percent of marketers plan to boost their budgets in 2014, focusing on the following approaches:

That last percentage may be surprising to most digital advertisers, since Google (71 percent global search engine market share) has been the online marketing industry standard for the past decade. According to a recent reader survey run by Ad Age, “Respondents ranked the search giant as the best ad platform for ROI, and its video channel, YouTube, fell fourth behind Facebook and Twitter.” So, why wouldn’t a brand invest solely in the digital channel that provided the highest return on investment? Here are a few reasons.

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branding and marketing

For Those Who Do Not Believe In Branding and Marketing

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So… you are one of those people that don’t believe that branding and marketing works…

Well…

Why do so many companies spend millions of dollars for just a few seconds of air-time on the Superbowl each year?

Why do millions of people flock to Starbucks every morning?

Why has Apple taken over the phone industry?

Why has Nike signed more athletes than any other brand?

These answers are way too obvious. Read more

RECAP: 2014 LeadingAge Missouri Annual Conference & Expo for Senior Living Professionals

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Update: Hundreds of professionals in the senior care industry attended the 45th Annual LeadingAge Missouri Conference and Expo held in St. Louis from the 10th to the 12th to see speakers including Stevens & Tate Marketing’s own Dan Gartlan and Nicole Wagner. The Conference featured speakers on a variety of topics within the senior living and aging care industry, with informational and educational sessions for attendees.

Dan Gartlan, President of Stevens & Tate Marketing, presented his “Attraction Marketing Gets Results: Proven Marketing Strategies to Draw in Prospects and Help Drive Occupancy”, which contained his insights into senior living/aging care, with specific examples pertaining to tactics and strategies to maximize marketing efforts.

Immediately following Dan was Nicole Wagner, the Internet Marketing Director at Stevens & Tate. Entitled “Embrace the Conversation: Strategies & Tactics for Using Search and Social To Engage and Attract Prospects/Residents”, her presentation detailed how the senior care market can utilize modern marketing tools, such as web design and social media in order to strengthen their online presence. Read more

Nicole Wagner Selected as Speaker for National Association of REALTORS® Michigan State Convention & Expo 2014

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LOMBARD, ILL., September 9, 2014 – The National Association of REALTORS® has been invited Stevens & Tate Marketing Internet Marketing Director Nicole Wagner to be a featured speaker at this year’s Michigan State Convention & Expo held on October 1-3, 2014 at the Amway Grand Plaza Hotel in Grand Rapids, Michigan. Wagner was selected based on extensive expertise in the industry, and will present on key marketing trends and issues for owners, managers and high level-brokers in Michigan real estate.

Wagner’s session, “Proven Marketing Strategies To Be Successful In Real Estate Today,” will take place from 1:00 pm – 3:00 pm on the first day of the event, and provide leaders with essential online and interactive marketing knowledge to drive their businesses. “Even though the real estate market is rebounding, it remains a challenging industry to be in,” Wagner said. “My main goal is to provide an interactive and engaging learning environment for association members to learn about specific search engine optimization strategies to get ahead of the competition in their marketplace.” Read more