Sun Tzu's The Art of War May As Well Have Been About Advertising

Sun Tzu’s The Art of War May As Well Have Been About Advertising

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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu – The Art of War

Often in business, we feel like we’re on strategy, but as we move further away from when that strategy was defined, we’re really just going through the motions. Activities are being completed, but we lose site of why we are doing them and what they are supposed to accomplish. In addition, there can be changes in the marketplace, competitor’s messaging, consumer concerns and even the methods of communication. Read more

The Next Generation Of Homebuyers Is Here…Are You Reaching Them?

The Next Generation Of Homebuyers Is Here…Are You Reaching Them?

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Move over Baby Boomers, Gen Y has passed you as the largest share of the homebuying population according to the National Association of REALTORS®. Topping out at age 35, this group known as Millennials grew up online, are tech-savvy and don’t remember a time when they weren’t on a smart phone.

Most of these twenty and thirty somethings, nearly 70 percent, are purchasing their first homes and doing so because they want to own their own places. They understand the value of homeownership and more than 80 percent believe it’s a solid financial investment. That doesn’t mean they are looking to make a quick profit, though. Most expect to stay in their home for 10 years. So if you miss out on an opportunity to sell a home today, it might be awhile before you get another chance—unless, of course, a life change occurs that could prompt them to move. Read more