How to Use Pinterest for Your Content Marketing Strategy
In today’s crowded digital landscape, finding an untapped marketing channel is rare. Fortunately, Pinterest represents a massive, overlooked opportunity for your business. Most companies view it as a simple photo-sharing site. In reality, it is one of the most powerful marketing tools available today.
Consider the data behind the platform. Pinterest is one of the most powerful, yet widely underutilized marketing tool to promote your brand using creative content. 85% of weekly “Pinners” have made a purchase based on content they discovered from brands on Pinterest. Despite this massive buying intent, only 25% of social media marketers are using Pinterests’ platform.
Consequently, this gap represents a massive opportunity for your business. Aside from being a casual social media network, Pinterest operated as a visual search engine and a digital vision board. It remains the ultimate resource for craft and decorations, home building, fashion and intentional e-commerce shopping and more. By developing creative content that is useful and creative on this platform you can effortlessly generate brand awareness and attract high-value customers directly to your product.
The Hidden Power of a Visual Search Engine
To understand Pinterest, you must stop treating it like a standard social media network. It does not rely on casual scrolling or social chatter. Instead, Pinterest operates as a visual search engine and a digital vision board. Users explicitly visit the platform to plan future purchases.
Historically, it remains the ultimate resource for crafts, decorations, home building, and fashion. Furthermore, it serves as a primary hub for intentional e-commerce shopping. Users actively look for inspiration, ideas, and products to buy.
By developing creative content that is genuinely useful, you can effortlessly generate brand awareness. You will attract high-value customers directly to your online storefront. You convert cold traffic into loyal buyers through visual inspiration.
Setting up your Pinterest Business Account For Success
When launching your presence on the platform, your first step must be creating or upgrading to a free Pinterest Business Account.
Once your account is active, organize your content into multiple boards for various target segments or topics of interest relating to your brand. Pinterest is a visual platform, so it is vital to keep in mind the following factors in modern content creation:
- Use high quality, soft, and original images when possible
- Images without faces perform 23% higher on this platform
- Present information in creative and well-presented infographics
- Use video pins
- Simple is key
Strategy Tips to Increase Pins and Reshares
Gaining a following on social media is a timely process, but there are some key tips to be successful on building your Pinterest account:
- Pin regularly.
- Use keywords for SEO.
- Use promoted pins.
- Use Rich Pins to offer more detail than standard pins.
- Link your content to other boards and websites.
- Prioritize consistency over “Peak Hours”.
- Invite other companies to collaborate on a board.
Pinterest Marketing Campaign Launch and Beyond
To accelerate your business’ results, view Pinterest not only as an inspiration board, but as a full-funnel performance marketing engine. You can build a paid ads strategy that seamlessly maps across the entire buyer’s journey:
- Build a strategy that takes consumers from awareness to purchase in the buyer’s journey by taking advantage of Pinterest ad formats such as Video Ads or high-impact Pinterest Premiere Spotlight placements to drive awareness and capture middle to bottom funnel intent using catalog-driven Shopping Ads and Carousel.
- Because pinners are more likely to use the platform to aid in planning life milestone and events months in advance, “on-time” media delivery is too late. Plan to heavy up your media spend and launch campaigns 30 to 60 days prior a peak event or product rollout. This will assist in positioning you in the the consumer’s initial consideration blueprint.
- Use Pinterest’s Audience Targeting feature to gain repeat purchases.
Whether your goal is to generate high-quality leads or increase brand awareness, Pinterest provides a fun, creative, and highly cost-effective tool for business marketing. It provides a fun, creative, and highly cost-effective tool for your digital marketing strategy. With the right strategy, you can turn visual inspiration into predictable revenue.
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The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack. She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web.
